Nice article Eitan ! In my way - There are a few essential steps to effective digital marketing for small businesses. Planning is key, and starting with a strategy that fits your business and your budget is essential. A good place to start is by assessing your current marketing efforts and what has worked in the past. This includes determining your target audience, developing a marketing message that resonates with them, and creating a plan of action that incorporates all of these factors.Another key aspect of digital marketing for small businesses is creating engaging content. This means providing valuable information that prospective customers want to read, watching or listening to. And finally, it’s important to have an effective search engine optimization (SEO) strategy so that your website appears first when customers do a Google search for what you offer.